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DANIELLE WOODARD WALKER

Graphic Design & Communications

A highly creative and experienced marketing and design professional with a demonstrated history of success in the media production industry.
Resourceful, hardworking, and adaptable in approaching all problems.
Skilled in Graphics, Logo Design, Typography, Adobe Creative Suite, Branding, and Layout.


CORE COMPETENCIES
Creativity | Attention to Detail | Communication | Artistic Vision |
Organization | Time-Management | Meeting Deadlines | Collaboration |
Critical Thinking | Multi-Tasking | Problem Solving | Team Player | Self Management

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SKILLS

Adobe Illustrator, InDesign, Photoshop, Acrobat, Premiere Pro, After Effects | 
Microsoft Word, Excel, PowerPoint, Outlook, Teams | MAC or Windows OS | Conceptualization | Layout | Publications | Logos | Branding | Typography | Communications | Environmental Design | 

Social Media Management | Photo Manipulation | Illustration | Mailchimp
Constant Contact | WordPress | Squarespace

GRAPHIC DESIGNER,
HOLE IN THE ROOF MARKETING

February 2022 - January 2025
Waco, TX

Utilize industry tools to produce high-quality graphics and develop innovative
design solutions that boost client engagement, contributing to
increased client retention.

  • Utilize Adobe Creative Suite and Corel Draw to produce high-quality visuals, meeting tight deadlines consistently.

  • Meticulously craft print-ready artwork, balancing aesthetic appeal with technical precision to exceed client expectations and industry standards.

  • Collaborate effectively with creative team and sales reps to tailor designs for cohesive output, improving customer satisfaction.

  • Optimize and ensure compliance with print standards, reducing

  • errors and reprints.

CREATIVE SERVICES COORDINATOR,
HEART OF TEXAS GOODWILL

September 2020 - Present
Waco, TX

  • Work with the VP of Marcom to gather and define requirements, establish scopes, and manage project milestones.

  • Conceive and implement concepts and strategies and produce aesthetically pleasing and fresh creative content; Successfully coordinate graphic design projects from concept through completion.

  • Employed design fundamentals when selecting typography, composition, layout, and color in design work. Produce all web, print, environmental graphics, and digital marketing collateral for the organization including Logos, Flyers, Seasonal Retail Campaigns, Media Graphics, Wall Murals, Retail Store Branding, Signage, Brochures, and Special Event Promotions.

  • Coordinated, created, and scheduled content, designs, and periodic updates to the company website, external email marketing, and across social media multiple platforms.

  • Put together videos for social media, advertising, and informational purposes.

  • Maintained timeline and budget guidelines for daily operations and all projects.

  • Assembled and coordinated marketing materials preparation, printing, binding, shipping, and delivery.

DIRECTOR OF COMMUNICATIONS,
RIDGEWOOD COUNTRY CLUB

May 2018 - September 2020
Waco, TX

  • Founded communications department for the club by expanding, executing, and directing all club communications as well as acting as the first in-house graphic designer and photographer.

  • Envisioned, designed, and launched the revamped print and digital magazine called The Rambler, to better convey the club’s brand.

  • Served role of entire magazine editorial team: Designer, Editor, Art Director, Copy Editor, Photographer, and Picture Editor, Author, and Production Manager.

  • Developed professional, creative and engaging content to drive member engagement. Utilized Adobe InDesign, Illustrator, Photoshop, and Acrobat to create dynamic, modern, and effective print and digital marketing materials.

  • Developed successful digital and strategies for various platforms to attract member engagement and maximize sales of member events. Platforms included: website, mobile app, e-mail marketing software, social media, and podcasts.

  • Collaborated with department heads and the general manager to determine club goals and translate goals to effective marketing strategies.

  • Tracked sales and effectiveness of marketing campaigns to optimize department planning and initiatives.

FREELANCE DESIGNER

2014 - Present
Waco, TX

  • Work with a variety of clients both local and abroad.

  • Guide clients through the design process from concept to finished product, including gathering and defining requirements, establishing scopes, and managing project milestones.

  • Projects range from Logo & Identity Design, Print Advertisements and publications, Posters, Book Cover Design, and T-shirts.

  • Provided front-end website development using Squarespace Web Design.

  • Obtained approval of concepts by submitting rough drafts and mockups to the client.

  • Interior Design: Consulted with clients to determine architectural preferences to meet overall design goals. Developed space planning concepts, color palette selections, and textile presentations.

P/T GRAPHIC DESIGNER & PRINT CENTER ASST,
ESC REGION 12 | Waco, TX | 2017 - 2017

  • Creative execution of marketing materials for print and digital media, in support of staff and/or external customers, through ideation, planning, design, and modification of print and digital media projects

  • Designed effective and professional communications to promote center programs, training, and events, such as branding, display banner design, various departmental collateral pieces such as folders and brochures, special event promotions, raffle tickets, and postcards.

  • Assisted The Print Center at ESC Region 12 in various facets such as trimming, laminating, and packaging of materials.

DIGITAL FULFILLMENT COORDINATOR & GRAPHIC DESIGNER,
BH MEDIA GROUP | Waco, TX | 2017 - 2017

  • Fulfill digital orders for banners, marketing e-mails, daily newsletter, contest, and microsite directories on desktop and mobile platforms.

  • Design print and digital visual communications for Waco Tribune-Herald and WacoTrib.com.

  • Write content, select imagery, and formulate keywords for SEO to create various micro websites.

  • Utilize various online platforms in the creation of contests, marketing emails, daily newsletters, and daily deals promotions.

JUNIOR GRAPHIC DESIGNER,
FIRST WOODWAY BAPTIST CHURCH | Waco, TX | 2016 - 2017

  • Manage email communications and newsletters.

  • Collaborated with the Director of Communications in a variety of graphic design projects.

  • Projects included Logos, branding, T-shirt design, special event promotions, PowerPoint graphics, social media graphics, design and layout of print publications such as brochures, cards, etc.

  • Routinely updated WordPress website and mobile app.

For further details about my professional history, contact me today.

CV: CV
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