ENVIRONMENTAL GRAPHIC DESIGN

Created a branded look for all 12 retail stores in our territory.

We started with painting a Reflex blue stripe around the perimeter of each store. The phrasing was created to inspire shoppers to see Goodwill in a new and more positive light and to elevate the shopping atmosphere. Images were carefully curated to visually communicate the adjacent phrasing. A vintage-style script font was utilized as a nod to the history of Heart of Texas Goodwill, which was founded in 1955. The typography also utilizes the preferred brand typeface for Goodwill - Helvetica. The use of 1" standoffs for the text and images adds depth and interest.